# About TA Subscriptions App

**TA Subscriptions App** helps merchants launch and scale subscription products with confidence, boosting customer lifetime value and recurring revenue.

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Built with merchants in mind, we continuously improve **TA Subscriptions App** to meet real-world needs and evolving expectations, so you can always deliver the best experience to your customers.

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Explore our key features below. For a closer look, visit our [**Demo Store**](https://easto-subscriptions-app.myshopify.com/pages/features-list) or [**Book a live demo**](https://calendly.com/easto-support/30min) - our team will guide you through the setup smoothly and seamlessly.

<table><thead><tr><th width="206">Feature</th><th>What you can expect</th></tr></thead><tbody><tr><td>Analytics</td><td><strong>Unlock Growth with the Most Powerful Analytics Platform</strong><br><br>Gain personalized, data-backed insights by creating custom audience segments — exclusively with TA Subscriptions App.</td></tr><tr><td>Pay as you go</td><td><p><strong>What is a Pay As You Go plan?</strong><br><br>Pay As You Go is a flexible and widely-used subscription payment model that charges customers in sync with their delivery schedule.<br></p><p><strong>For example:</strong> If a subscription is set to deliver once a month, choosing ‘Pay As You Go’ means the customer will be automatically billed each month, and TA Subscriptions App will generate a corresponding order for you to fulfill.</p></td></tr><tr><td>Prepaid</td><td><p><strong>What is a Prepaid Subscription Plan?</strong><br><br>A prepaid subscription allows you to charge customers upfront for multiple future deliveries of a recurring product.<br></p><p><strong>For example:</strong> You might offer a monthly subscription for Product X, but with a 12-month prepaid option. The customer pays once for the full year, and the product is delivered monthly over those 12 months.</p><p>Prepaid plans often come with special discounts to encourage upfront commitment. Unlike Pay As You Go, the <strong>billing frequency</strong> (once every 12 months) and <strong>fulfillment frequency</strong> (once a month) are set separately.</p></td></tr><tr><td>Advanced Settings</td><td><p><strong>What are Advanced Settings?</strong></p><p><br>Advanced settings give you more control and flexibility by allowing you to set custom billing rules — such as when customers can cancel and when subscriptions should automatically expire.</p><p></p><p><strong>For example:</strong> You can set a rule that customers can only cancel after 3 billing cycles. You can also configure the subscription to automatically end after a specific number of cycles — say, after 6 months of deliveries, even if the customer doesn’t manually cancel.</p><p>This model is great for offering limited-time plans, trial periods, or curated subscription journeys, while still ensuring predictable revenue.</p><p>With advanced subscriptions, you can define:</p><ul><li><strong>Minimum commitment cycles</strong> before cancellation is allowed</li><li><strong>Auto-expiry cycles</strong> after which the subscription ends automatically</li></ul></td></tr><tr><td>Customization</td><td><strong>Widget Customization</strong> — Make your subscription experience truly your own! With widget customization, you can tailor the look, feel, and behavior of your subscription widget to match your brand’s identity and customer journey.</td></tr><tr><td>Additional features</td><td><ul><li>Build-a-box</li><li>Email notifications for both Customers &#x26; Admin</li><li>Customer Portal / Manage subscriptions for Customers</li><li>Manage subscriptions for Admin</li><li>Set up delivery profiles</li><li>Quick Checkout link</li><li>Email Templates</li><li>Try before you buy</li><li>Free Gift </li><li>Multilingual Translation</li><li>Renewal &#x26; Dunning Settings</li><li>... and more</li></ul></td></tr></tbody></table>

> *Starting March 2, 2026, **Easto Subscription** will officially transition into **TA Subscriptions App** under the Tech Arms brand. We are proud to join a strong and established ecosystem known for building successful, high-quality products. This transition marks an exciting new chapter for our merchants, bringing enhanced 24/7 support, a more unified product experience, and seamless integrations across the Tech Arms suite - all while continuing our commitment to reliability and continuous improvement.*

*If you need help, feel free to reach out to us via in-app* [***Live chat***](https://go.crisp.chat/chat/embed/?website_id=c4ae10a3-f762-4968-b35a-c931caf62a96)***,*** [***Book a call***](https://calendly.com/easto-support/30min) *or at* [***support@tech-arms.io***](mailto:support@tech-arms.io)***.***