# Revenue

### 1. Introduction:

The **Revenue** tab breaks down where your money comes from—and where it’s headed. Track totals from first-time and recurring orders, average order value, and customer profitability.

Use it to:

* Compare revenue from new vs. returning subscribers
* Forecast future income based on current trends
* Understand how each product or subscriber contributes to growth
* Optimize pricing and acquisition strategies

It’s the data you need to drive revenue, and scale with confidence.

<figure><img src="https://1162527299-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2Fx6Y711bqgeJWSrawEhaP%2Fuploads%2FXdOfoW8GnvLiWkAcZzZI%2Fimage.png?alt=media&#x26;token=90d99c91-3399-457c-ac28-e1b349754b53" alt=""><figcaption></figcaption></figure>

### 2. How to use:

This section helps you understand *how much revenue your subscription business is generating*, where it comes from, and what to expect next:

* **Total Order Revenue**\
  The total amount of revenue generated from *all subscription orders* within the selected period. This includes both *first-time orders* and *recurring orders*.
* **First-Time Order Revenue**\
  The total revenue from *initial subscription orders* placed during the selected time range. This shows how much income comes from new subscribers.
* **Recurring Order Revenue**\
  The total revenue generated from *repeat subscription renewals* during the selected period, helping you measure predictable, recurring income.
* **Average Order Value (AOV)**\
  The average amount spent per order, calculated as:\
  \&#xNAN;*(Total order revenue from first + recurring orders) ÷ (Total number of first + recurring orders)*.\
  This metric helps you evaluate how much customers typically spend per order.
* **Average Revenue per Customer (ARPC)**\
  The average amount of revenue generated by each customer within the selected period. This gives insight into customer value over time.
* **Next Day Estimated Revenue**\
  An estimate of how much revenue you are expected to earn *the next day*, based on queued subscription orders from active contracts.
* **Historical vs. Estimated Revenue**\
  This chart compares two revenue trends:
  * **Estimated Revenue:** Forecasted income based on queued orders for the next ***7, 30, and 90 days.***
  * **Historical Revenue:** Actual revenue from successful orders over the *past 7, 30, and 90 days.*\
    Use this comparison to understand growth trends and plan ahead.
* **Order Amount per Day**\
  Displays the total revenue generated *per day* from successful orders within the selected time range, making it easy to spot daily patterns or spikes.

> 💡 **Tip:** Use **Estimated Revenue** alongside **Historical Revenue** to spot growth trends early. If future estimates drop compared to past performance, it may be a good time to review pricing, discounts, or retention strategies before revenue is affected.

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